Morehouse Named Senior VP/CMO for Banner Health

Alexandra Morehouse has been appointed senior VP and chief marketing officer for Banner Health, one of the nation’s largest nonprofit health systems.

Banner Health runs the University of Arizona Banner-University Medical Center Tucson, Banner-University Medical Center South and other healthcare outlets previously run by the University of Arizona Health Network.

Prior to joining Banner, Morehouse served as customer and brand evangelist for the Kaiser Permanente Health Plan in California.

Morehouse previously spent 11 years at the American Automobile Association as chief marketing officer and chief strategy officer. Prior to her role at AAA, she served as chief marketing information officer at Charles Schwab.