Jill Harlow
General Manager
La Encantada
By Tara Kirkpatrick
As general manager of one of Tucson’s premier shopping destinations, Jill Harlow is keeping it that way.
Part of the entrepreneurial force behind La Encantada, Harlow’s marketing acumen has been honed by experiences with several Fortune 500 companies and a world-renowned spa.
“It’s a great time to be in this market because companies and national retailers are excited about Tucson for many reasons,” said Harlow. “Tucson is an amazing city with many economic opportunities ahead, especially for women.”
La Encantada has added True Food Kitchen, Tecovas and Drybar to the upscale shopping venue of late, and will soon welcome Alo, Evereve, Gorjana and Vuori.
The granddaughter of one of the Midwest’s first hospice volunteers and daughter of a U.S. veteran, Harlow is guided by integrity and an unparalleled work ethic. After graduating from Missouri State University and serving the Hospice Care of Mid-America, Harlow joined General Growth Properties, which owned more than 200 malls in 43 states. She was named marketing director for one of Kansas City’s premier shopping centers at age 26.
Among her many career highlights was hosting a free concert with then-trending band Hansen at the mall that drew thousands and served as a successful food drive.
GGP offered Harlow the chance to venture West with her husband, Brian, more than 20 years ago and they chose Tucson to raise their two daughters. She would thrive at Tucson Mall where she worked on the mall’s redevelopment and boosted the philanthropic Evening of Giving to new levels, before taking over as marketing director for Miraval/Miraval Group.
“Miraval came my way and I was part of a great team and led the marketing efforts through the brand expansion into the Berkshires and Austin markets,” Harlow said. After Hyatt Hotels Corp. purchased the Miraval brand, Harlow made a life pivot to Town West Realty, which helped acquire La Encantada in 2021.
“Jill is one of the best in the business and most importantly, one of the nicest people,” said Kristen Grove, senior VP of JLL 10Twelve National Retail Leasing. “She brings grace, experience and credibility to all of her projects and I am thrilled to be teaming up with her for La Encantada.”
Harlow has served on numerous non-profit boards. The past two years, she chaired Graduation Night for Catalina Foothills High School – which entails entertaining high school seniors all night with dinner, entertainment and more. She also chaired Tucson Symphony Cotillion in 2023 and is a member of Silver & Turquoise Board of Hostesses and National Charity League.
