Public Relations Society Announces Annual IMPACT Awards Winners
Caliber Group Founder Linda Welter, Gordley Group Take Top Honors
The Southern Arizona chapter of the Public Relations Society of America (PRSA) has announced the winners for this year’s IMPACT Awards for Excellence in Public Relations.
This year’s top honors go to Linda Welter, founder of Caliber Group, who was granted PRSA’s Career Impact Award. KOLD’s Dan Marries was recognized as the 2023 Media Person of the Year, while Marielle Babb, NüPOINT Marketing, joined Shawnee Wright, Integrated Axis Technology Group, as the 2023 Rookies of the Year. The 2023 PR Professional of the Year award winner was Kathleen Brown, APR, Principal of Brown + Associates. The event was held at Hexagon downtown.
The Gordley Group walked away with this year’s Best in Show Award with the two highest scoring submissions for their 2023 Holiday Card and their work to inform, educate and engage City of Tucson residents in the general planning effort.
The IMPACT Awards honor PR, marketing, and communications professionals for the work they do each year across the region. This year’s submissions were judged and scored by the PRSA Tri-Cities chapter in Kingsport, Tenn. IMPACT Award honorees represent the highest standards in programs and projects that successfully incorporate the four key elements of public relations: research, planning, execution, and evaluation. Winners receive either an IMPACT Certificate of Excellence or an IMPACT Award of Excellence in Public Relations, the event’s highest scoring category. Entries are judged base on their own merits.
This year’s winners, include:
IMPACT Awards for Excellence in Public Relations (Highest Scoring Category)
Gordley Group (2023 Best in Show Recipient)
Creative Collateral: Holiday Card 2022
Government/Public Affairs: City of Tucson, General Plan Update
United Way of Tucson and Southern Arizona
Written Publication: “Why I Can’t Watch”
General Marketing Campaign: Stronger United
Arizona Arts
Annual Report: State of the Arts | Impact Report
University of Arizona Health Sciences
General Marketing Campaign: Center for Advanced Molecular and Immunological Therapies
Internal Communications: I am Health Sciences
Social Media Communications: Women in Health Sciences
Tucson Electric Power
General Marketing Campaign: TEP Smart Rewards
General Marketing Campaign: TEP for Me
NüPOINT Marketing
General Marketing Campaign: Reglagene Investor Campaign
Government/Public Affairs Communications: City of Flagstaff Educational Outreach Campaign
Gordley Group
Government/Public Affairs Communications: City of Tucson General Plan Update
Creative Collateral: Gordley Group Holiday Card
Website: Town of Sahuarita Parks & Recreation
Website: MHC Healthcare Family Residency Program
Sundt Construction
Creative Collateral: Recruiting Video Ad
University of Arizona Center for Innovation
Media Placement: Ukraine Startups Join University of Arizona Center for Innovation
University of Arizona
Media Placement: Super Bowl Performance
News/Media Release: COVID Origins
Tech Parks Arizona
Community Relations: Women of the UA Tech Park
Caliber Group
Branding: Hughes Federal Credit Union Branding
Website: University of Arizona Center for Innovation
Pima Association of Governments
Newsletter: PAG COGnition Newsletter
Website: PAG Intranet
2023 IMPACT Certificates of Excellence Winners
Community Food Bank of Southern Arizona
Annual Report: Gratitude Report
Pima County Attorney’s Office
Annual Report: Pima County Attorney Laura Conover & The People’s Office/Year Two Review
Public Service Announcement: “Make the Call”
Visit Tucson
General Marketing Campaign: Tucson Es Tu Casa
Caliber Group
General Marketing Campaign: Pima Council on Aging Direct Care Worker Campaign
Newsletter: WestLand Resources
Stacy Benson, State Farm
Social Media Communications: Stacy Benson Insurance Social Media Campaign
University of Arizona
News/Media Release: Lego Masters
Family Life Radio
Community Relations: Ultimate Baby Shower
Sundt Construction
Newsletter: California E-Newsletter
PRSA’s Southern Arizona Chapter offers professional development to public relations, marketing, and communications professionals through events, awards, continuing education and accreditation, and a vibrant network of local practitioners. For more information visit prsatucson.org
