Jennifer Overpeck

Vice President of Marketing
Pima Federal Credit Union

Jennifer Overpeck believes the credit union philosophy of “people helping people” extends beyond the industry. As VP of marketing at Pima Federal Credit Union, Overpeck oversees marketing, public relations, and advertising for the institution, which held $1 billion in assets at year-end in 2022.

The Tucson native joined PFCU in 2008 after earning her bachelor’s degree from UArizona. In 2012, she earned her MBA from the UArizona Eller College of Management. Overpeck is passionate about educating local youth on financial wellness.

“Most people don’t receive a lot of financial guidance growing up and it is important to bridge that gap,” she said. “Financial literacy is critical to future financial wellness and success.”

Overpeck volunteers with TRiO at UArizona and Junior Achievement. She also coordinated the 10th annual Pima Federal Golf Classic, which raised a record $80,500 in 2023 to benefit Youth on Their Own and IMPACT of Southern Arizona.

Ultimately, Overpeck believes the community relationships between businesses, nonprofits and other partners are what make Tucson so special.