Natalie Fernandez

President

Meridian Wealth Management

By Loni Nannini

Living the motto, “Lead by example,” Natalie Fernandez is a financial trailblazer who practices a multi-pronged approach to community service through leadership, volunteerism and advocacy of financial literacy.

“My true give-back to society is to educate people about financial literacy and financial wellness to help improve individual and family financial situations overall,” said Fernandez. 

The Tucson native has witnessed that impact firsthand as president of Meridian Wealth Management, which manages more than $3.9 billion in assets nationwide. 

In 2020, Fernandez partnered with Meridian founder Greg Couch to spearhead the firm’s expansion to the West Coast, opening the Tucson office. During her three-decade career, she has garnered numerous accolades, including recent recognition by Forbes as No. 3 of 2025 Top Women Wealth Advisors Best-In-State and No. 22 of 2025 Top Wealth Advisors Best-In-State. 

The mother of five is committed to promoting personal responsibility and empowering others − particularly youth and women − to take charge of their financial futures.

“I strongly believe that the more young people can learn this critical information in fun, informal, engaging ways and put the information into action, it will reduce poverty and challenges families face down the road,” said Fernandez. 

For decades, she has spoken regularly to students in middle school through college. She also supports career development through UA’s Eller College of Management, and provides financial education to UA athletes − including those who receive money through name, image and likeness (NIL). 

Fernandez’ selfless commitment has transformed the way young men and women approach their financial well-being, according to Ricky Hunley, executive director of player relations and external development for Arizona Football.

“Thanks to her guidance, we have record numbers of students proactively managing their taxes, opening ROTH accounts, and even walking the floor of the New York Stock Exchange,” said Hunley.  

Fernandez volunteers tirelessly as testament to her belief that “the more people we have involved, the more people we can touch.” 

She is a member of the board of directors for the Catholic Foundation for the Diocese of Tucson, Pima Foundation, Angel Charity for Children Foundation and Key Group.  She has also worked with the American Heart Association, Social Venture Partners and many other charities.