Tucson Federal Credit Union Combats Financial Literacy with Zogo App

Tucson Federal Credit Union has entered into a partnership with Zogo, a leading financial technology company, to bring Zogo’s app to its members. The app, which was developed by a group of Duke University students, guides individuals through 800+ bite-sized financial educational modules. 

“Zogo’s innovative way of engaging kids through gamification and rewarding them as they learn is a perfect fit for us. Our goal of meeting members where they are extends beyond our products and services and includes members of all ages. As their financial partner, it is our responsibility to help them develop a firm foundation now to prepare them for the future,” said Matthew Gaspari, TFCU’s CEO and president. 

Zogo offers a teen financial curriculum that can be used with a TFCU Jump Up Debit Account to help pre-teens and teens prepare for their financial future. The curriculum focuses on borrowing, earning, protection, saving, investing and smart spending.

“All of Zogo’s content meets the national standards for financial literacy,” said Gaspari. “As users successfully answer questions, they accumulate points that they can redeem for gift cards and other rewards.” 

TFCU members are eligible to participate in the financial learning curriculum and earn gift cards from stores including Roblox, Apple, Nike, Starbucks, Walmart, eBay, Amazon and more. Gift card denomination depends on how much Zogo is used, ranging from $5 to $100.

“Financial education is often something young people find boring or intimidating,” said Shyam Pradheep, general manager of Zogo. “That’s why we created Zogo, a reimagined approach to financial education that makes learning about personal finances exciting and engaging for people of all ages. We’re grateful to be partnering with Tucson Federal Credit Union as we make this vision a reality.”

According to a study by Junior Achievement, 84% of teens say they look to their parents for information about money. However, T Rowe Price’s 11th Annual Parents, Kids, and Money Survey found that nearly half of parents said they miss opportunities to talk to their kids about money. And a quarter said they are very reluctant to discuss financial topics with their kids. However, the same report found that 3 out of 4 parents think financial apps are a good way to teach about financial matters. 

The Zogo app is now available to TFCU members at no cost on both the Apple App Store and Google Play Stores.

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