Lee McLaughlin

Vice President of Marketing
Visit Tucson

Tucson native Lee McLaughlin brings a background as an artist and designer with more than a decade of destination marketing experience to his role as VP of marketing for Visit Tucson. 

McLaughlin served Visit Tucson as its senior graphic designer, creative director and senior director of marketing before becoming VP in 2019. He uses a brand-centric approach to position Tucson as a premier travel destination, on par with cities such as Phoenix, Scottsdale, Palm Springs, and Santa Fe. 

His team has raised Tucson’s profile as a food capital, an outdoor mecca, and a cycling destination–putting the city on the map as a must-visit locale for millions of travelers from around the globe.

“Tucson has come onto the radar in the past decade as a hidden gem,” McLaughlin said. “It is receiving recognition for amazing amenities for visitors and as a great place to live: Everything from general quality of life as a big city with a college-town feel and incredible weather to the distinctive culture, heritage and natural surroundings—along with logistical factors such as the favorable cost of living relative to many places in California and the West Coast.”