Tony Daniel
Chief Revenue Officer and Senior Associate Athletic Director for Revenue Generation and Engagement, University of Arizona
Tony Daniel is the guru of engagement for Arizona Athletics: He is ushering in a new era of innovation and growth for Wildcat sports.
A member of Arizona Athletics’ executive team, Daniel leads the department’s external revenue and engagement strategy, overseeing marketing and fan engagement, ticket sales and operations, creative services, broadcast, and corporate partnership. He is the sport administrator for Arizona Football and Beach Volleyball.
Since his arrival in 2024, Arizona Athletics has achieved record-breaking revenue milestones and launched marquee initiatives such as the in-house sponsorship arm Arizona Sports Enterprises, the Bear Down Bash concert series, and premium seating at Arizona sporting events.
A former student athlete and associate athletic director for marketing at University of Missouri, the husband and father of two puts his leadership skills to work building relationships with the Rio Nuevo District, Downtown Tucson Partnership, the Snoop Dogg Arizona Bowl and more.
