Simpleview Announces Acquisition of Software Management

Simpleview announced today the acquisition of Pittsburgh-based
Software Management, Inc. (SMI), the industry’s second largest
provider of sales, marketing and CRM technology tools for destination marketing organizations
(DMOs), which include regional convention and visitors bureaus (CVBs), state tourism
offices, and national convention and tourism offices.

With the acquisition, Simpleview further strengthens its comprehensive
suite of CRM, CMS, mobile, and eMarketing products and solutions. The move also adds
approximately 95 new clients to the number of DMOs working with Simpleview, expanding the
company’s customer base to more than 350 destinations, including nearly all the top-tier
meetings and leisure destinations in North America and a number of top destinations around the world.

“We’ve always had the utmost competitive respect for SMI and believe
that this acquisition creates an even stronger partner for the customers of both companies,”
stated Ryan George, CEO of Simpleview. “SMI’s people and products are world-class and
we’re honored to blend their legacy into the continuing story and vision of Simpleview. Our
combined technologies, creativity and thought-leadership makes us better positioned than ever
to help bring shared s tandards and more powerful solutions to the industry. We look forward
to working with our new staff in Pittsburgh and the great customers that SMI has served over
the past 30 years.”

This acquisition further cements Simpleview’s role as both vanguard
and standard-setter fo destination marketing technologies and services and, while market
expansion will remain a focus at Simpleview, the company looks forward to accelerating their
R&D pipeline to deliver even more value to the residents, local businesses, visitors and
meeting planners that their DMO customers serve.

Former SMI leadership will maintain operations of the new Simpleview
offices in Pittsburgh, with Ms. Jennifer Reichenbach to serve as Vice
President of Operations and Mr. Paul Franke, Jr. to serve as Senior
Director of New Business Development.

About Simpleview:
Simpleview is the industry’s leading provider of CRM, CMS, website
design, search marketing, revenue generation, and mobile technologies to destination marketing
organizations (DMOs). Simpleview employs 130+ people in Tucson, San Diego and Pittsburgh and
represents 350+ DMOs in North America and beyond.

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