Adriana G. Martinez 

President & CEO
Casa Martinez

By Loni Nannini

As president & CEO of Casa Martinez, Adriana Martinez elevates Hispanic culture and culinary traditions through entrepreneurship. 

Under Martinez’s leadership, the gourmet food company’s artisanal, natural products—including Casa Martinez Salsas—have expanded to more than 12,000 stores nationwide and globally. 

The UA alum graduated cum laude with a bachelor’s degree in business administration and a master’s in accounting. She is a member of the Eller College of Management National Board of Advisors and was Tucson’s 2024 Hispanic Businesswoman of the Year. 

A wife and mother of three, Martinez was named a Latino Leaders Magazine Top 100 Latina and a Shelby Report “Woman of Influence in the Food Industry.”

Integrity, respect and a good work ethic are guiding principles for the family enterprise. 

“Be tenacious, resilient and driven. When you start a company, ask for that one opportunity over and over. Don’t give up, because that could be the opportunity that makes the difference.”

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