Courtney Leon

Vice President of Marketing
Rancho Sahuarita

By Loni Nannini

Tucson native Courtney Leon puts her marketing and branding skills into practice on the daily for Rancho Sahuarita, a 3,000-acre, award-winning, master-planned community south of Tucson. 

The University of Arizona grad implements a marketing strategy to build brand awareness, support homebuilder efforts, drive resident engagement and orchestrate community outreach. Her work has helped shape initiatives such as the First Responders Tribute and partnerships between homebuilders and nonprofits such as “Helping a Hero” to empower veterans. 

“In marketing, it’s crucial to figure out your company’s story and develop a strategy to tell it. I’m proud to help tell Rancho Sahuarita’s story because it can truly become the backdrop for life stories of our residents.”

Leon models Rancho Sahuarita’s mission of “creating a better life” through benefit drives for the Sahuarita Food Bank and Community Resource Center and the Arizona Diaper Bank. She has also coordinated Rancho Sahuarita Cancer Walks, helping to raise nearly $3 million for the National Brain Tumor Society.