Nick Prevenas

Director of Media Relations
University of Arizona

Nick Prevenas makes it his business to know what’s trending. UArizona’s director of media relations leveraged a childhood fascination with sports, box scores and journalism into a position that oversees external media efforts and tracks all mentions of UArizona across numerous platforms. 

Prevenas earned a bachelor’s degree in journalism from the University of Wyoming and worked in print journalism before joining the UArizona Cancer Center in 2011 and then moving to the university’s central communications team. 

He quickly recognized the need for analyses to evaluate UArizona’s earned media presence and has developed several competitive analysis tools. Prevenas also works closely with University Analytics & Institutional Research to develop ranking strategies.

“I always come back to the fact that it is not just one thing we do really well at The University of Arizona, but lots of things,” he said. “There are many different ways to frame talking points for alumni, donors, students and parents, and potential partners. We turn these into stories that resonate with people so they can see the depth and breadth of excellence and expertise at The University of Arizona.”