Mexico Ready Workshops
By Gabrielle Fimbres

Is your business Mexico ready?

Mexican nationals spend $1 billion in Pima County every year – and the Metropolitan Tucson Convention & Visitors Bureau wants to help you grow your sales to visitors from the south.

“When people think about how to be ready for Mexican customers, the first thing that comes to mind is the language,” said J. Felipe Garcia, VP of strategic partnerships and Mexico marketing
at MTCVB.

“But even more important than being bilingual is being bicultural,” Garcia said. “Many people think that if they put that Se Habla Español sign in the window, they are covered. But it’s not about being Mexico friendly. It’s about being Mexico ready.”

MTCVB offers free Mexico Ready workshops for business partners.